Summary: Tasked with creating a cohesive visual story about the various Golden State Warriors logos starting from Oakland to San Francisco.
Process: The Golden State Warriors had just moved to San Francisco. We wanted to emphasize to fans that although we had moved cities, we were still Oakland's and the Bay's team. A number of new Golden State Warriors jerseys would pay homage to this notion and each came with its own logo. I had been asked to tell a visual story of all of these logos. I was given complete freedom to concept and execute and went about breaking down each logo and all of its components to try to find similarities that crossed from logo to logo. I was able to find these similarities and told a quick story--with help from a copywriter--through just the use of logos and few text.
Design Language: I broke down each logo and went about animating from there. I identified key shapes and elements that would help me transition from one logo to the next to try to create a seamless viewing experience. The interconnected visual metaphor also tied directly with the message that despite the move to San Francisco, the Warriors will always be part of Oakland and the entire Bay Area.
Role: Motion Graphics Designer