Summary: With NBA basketball on pause, we re-aired classic Warriors games on Facebook. I was tasked with creating an infographic of the key moments during the 2006-07 season. I immediately thought of presenting the key events in a virtual museum and went about designing from there. I designed the 3D museum environment in Cinema 4D and rendered the scene with Arnold and then proceeded to populate the walls with We Believe information and videos.
Process: I was toying with two ideas on how to display information about the We Believe era: a simple 2D infographic style in After Effects or a 3D museum built from the ground up in Cinema 4D. I had just learned the Arnold renderer and knew this would be a great project to test out what I had just learned. The museum idea was ambitious with the time constraint of having a week to finish and render it, but I was motivated to see it though. Working from reference photos of museums, I created style frames of the museum setup and from there created a long museum wall setup in Cinema 4D. I recall the process being rough with long nights of figuring out why the program was crashing, and bugs I had to work out. After importing the renders from Cinema 4D into After Effects, I populated the entire museum with pictures and videos from the We Believe era. The end product wowed the team, and after this process I learned that best way to become acquainted with a new program (in this case Arnold) is to really push yourself with a big project.
Design Language: In my mind a museum would be the ideal location to display historical information as most people associate museums with history and learning. I kept the colors of the virtual museum of what you would typically find in a museum with white walls and wooden floors. My favorite parts of the museum were displaying the various logos (some were 3D extruded from the wall and others were light projections). I also had fun displaying timelines, game scores, photo posters and populating the museum with a model of Oracle Arena and Oakland street maps. Videos were displayed in recesses in the wall as through they were windows into the past. I kept the overall aesthetic clean to try to bring the attention to the various information, photos, and displays on the walls.
Role: Motion Graphics Designer, 3D Modeler